Wednesday, December 25, 2019

Degrees of Guilt in Othello - 2649 Words

Although the degrees of their guilt greatly vary, every major character in Shakespeares Othello contributes to the deadly chain of events that transpire. There are seven major characters in the play: Othello, Iago, Cassio, Desdemona, Emilia, Roderigo, and Bianca. Though some may seem to have greater roles than others in the tragedy, each one can be considered a major character because their specific actions are factors in the catastrophic ending. It is obvious that only a few of them have devious intentions, but that does not alleviate the responsibility of the others. Whether the individuals intentions are good or bad is not the concern. The issue at hand is whether or not their actions contribute to the tragic finish. Othello is†¦show more content†¦He is an illogical thinker and, even more so, an irrational character. Because of this, Othello is partially responsible for the deaths. Desdemona, though an obvious victim, is also responsible for her own demise and the deaths of the others. Though she is an honest and faithful wife, she also proves to be a foolish woman. There are two reasons why Desdemona can be shown accountable for the tragedies. The first reason is her ignorance. She has a conversation with Emilia about adultery by women. While she found it to be an outrageous and nonexistent deed, Emilias response should have planted a seed in her head. Women actually do commit adultery. Because of this, she should have known that Othello might perceive her meetings with Cassio as suspicious. She should have also realized that not only were her secret meetings with Cassio obvious, but she exacerbated the problem by constantly bringing up conversations with Othello about reinstating his former lieutenant to his old position. She bothers Othello about the issue very frequently and persists even when she could tell that her husband was getting more irritated at the subject by the second. Could she really be that naà ¯ve? Desdemona should have consi dered the possibilities Secondly, she lies about the handkerchief. Though she does not actually give it away to Cassio, she knows that it was misplaced. Her inability to produce theShow MoreRelated Fahrenheit 451 And 1984 - The Fear Of Utopia Essay1237 Words   |  5 Pagesof a better life through sacrifice of individuality to the state. In the books Brave New World, 1984, and Fahrenheit 451 clear opposition to these subtle entrapments was voiced in similarly convincing ways. They first all established, to varying degrees of balance, the atmosphere and seductiveness of the â€Å"utopia† and the fear of the consequences of acting in the non-prescribed way through character development. A single character is alienated because of their inability to conform – often in protestRead MoreWilliam Shakespeare and Macbeth8813 Words   |  36 Pagesrepresent  the murder and the guilt Macbeth feels about it.    Scene 2:    †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lady Macbeth appears and announces that she has drugged Duncan’s guards and laid the daggers ready, but was unable to follow through with the murder herself because Duncan â€Å"resembled my father as he slept.† She leaves Macbeth to commit the murder. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  After murdering Duncan offstage, Macbeth appears, jumpy and nervous.  Ã‚  He is horrified by the blood on his hands, a symbol of guilt. He also believes he heardRead MoreThe Tragic Hero and the Tragic Story in William Shakespeares Writing2842 Words   |  12 Pagescontrast, of the powerlessness of man, and the omnipotence--perhaps the caprice--of Fate or Fortune, which no tale of private life could possibly rival. Such feelings are constantly invoked by Shakespeares tragedies--again, in varying degrees. To this point, then, we can extend the definition of Shakespearean tragedy to a story of exceptional calamity, leading to the death of a man of high estate. Thats adequate for now. Clearly, there is much more to it than that

Tuesday, December 17, 2019

Essay on Impact of Film and Television 1950’s to Present

Impact of Film and Television: 1950’s to Present Today, Film and Television are among the most internationally supported commodities. Financially, their contributions are enormous: both industries are responsible for the circulation of billions of dollars each year. Since their respective explosions into the new media markets during the mid-twentieth century, film and television have produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of their viewing, film and television are now being questioned in social, political, and moral arenas for their potential impact on an audience. Critics claim that watching films or television is a passive activity in which the viewer becomes subconsciously†¦show more content†¦Greater emotional and intellectual responses surface as foreign issues become closer to home from an instant access to news. As the public receives such unbiased information, it can make more informed decisions, and has a better chance to affect change. (At this time, tel evision and film are the most powerful catalysts for social change.) Thus it can be argued that film and television productions help to create positive social changes, promote multiculturalism and diversity, and create a common cultural identity among viewers. Unfortunately, this utopian argument doesn’t account for the countless studies correlating film and television viewing to perpetuated hate and stereotyping, and unhealthy lifestyle choices. Declining SAT scores and library check-outs over the decades have lead critics to believe that film and television are aiding in the international dumbification effort, in which individuals are losing the ability to think without direction. This phenomenon is closely related to the more recent couch potato syndrome, in which laziness, lack of physical fitness and a passive attitude combine, producing the ultimate unhealthy lifestyle that is currently sweeping the majority of modern America. More important, however, are the two great faults of film and television. First, film and television establish falseShow MoreRelatedThe Science Fiction Film Genre Essay1691 Words   |  7 PagesThe science-fiction film genre serves as an excellent medium for examining shifting power structures, social p aranoia and Cold War politics during the 1950s. A number of films released during this period, including: Invasion of the Body Snatchers (1956), The Day the Earth Stood Still (1951), Them (1954) and Attack of the 50ft Woman (1958), are particularly symptomatic of the social and political atmosphere of the time. These films navigate not only narrative based issues such as the threat of aliensRead MoreChanges Of Australian Pop Culture1912 Words   |  8 PagesAustralian Pop Culture 1945 to the present During 1945 to the present there has been many changes in Australian pop culture, these areas of pop culture include Film, television, radio, music, fashion, sport and communication. Popular Culture refers to the beliefs, attitudes and lifestyles shared by a group of people. Film: Film in Australia has a large part of the Australian lifestyle and has had many major changes in Popular Culture from 1945 to the present. The first film to be released was the NedRead MoreHomosexual Roles And Its Effect On Society1597 Words   |  7 Pagesrights. With this change, many homosexual themes and characters are prominently occurring across global cinema and television. With the recent legalisation of same-sex marriage in the UK and in the USA, we’re seeing a push for equality, acceptance and predominantly, normality. However, these views are rarely being reflected in modern or mainstream cinema. These films habitually present themselves with a lack of diverse stories or representation, with many of them sinking into the similar tropes andRead MoreThe Social World1413 Words   |  6 PagesSexualisation of the social world has become a very prominent social issue since the early 90’s. It has affected many influential individuals in devastating ways such as that of eating disorders, body image issues and mental illnesses. This essay will explore sociological explanations to understand and draw conclusions on why the sexualisation of culture has and continues to occur today. I will explore feminism and how it has influenced sexualisation of culture today and how pornography has influencedRead MoreTv Representation of Families and Society - 1950s to Present2420 Words   |  10 PagesReport On TV Families The television shows from 1950 to the present are connected in many ways. The characters showed in the 1950s television show called Leave It To Beaver all have white coloured skin and portrayed as a happy, perfect family. As the decades increased, the nuclear families turned into blended families, and the television shows started to have coloured characters. The families started to have problems and social situations. The viewer sees the conflicts inside the family begin asRead MoreMarketing Strategy Of Marketing And Marketing1705 Words   |  7 Pagescontextually in a motion picture, television, or other media vehicle for commercial purposes â€Å"(Williams, Petrosky, Hernandez Page, Jr P 2). â€Å"To catch consumers’ attention, advertisers have adapted a new way of promoting brands and products, called product placement†(Kwon P 1). There are many definitions for product placement in general, but the simple one was released by Ferraro and Avery which is â€Å"product placement: the inclusion of brands in movies or television scripts† (Kwon P 1). AnotherRead MoreThe Point Of Theatre And Motion Picture Technology1581 Words   |  7 Pagesevent out of ordinary material right in front of an audience s eyes. Where the germ of the idea came from is pretty much irrelevant. What matters to every theatre maker, I know, is speaking clearly to the audience right now. † This quote by English playwright and screenwriter, Lee Hall, from an essay he published in the Times of London, is central to the connection between theatre and motion picture technology. Since the rise of film in the early twentieth century, these elements have been influencingRead MoreMovie Review : Easy Rider1600 Words   |  7 PagesSection 1: â€Å"Easy Rider† was a significant film because its success helped start a new Hollywood phase of filmmaking in the early 1970s. Films like â€Å"Duel in The Sun†, and â€Å"Red River† are what preceded films like â€Å"Easy Rider†. These films came into being and were financially successful because they temporarily relieved the fears aroused by a recognition of social and political conflicts. While studios suffered through a box-office slump from 1947 to 1968, the western proved to be a consistently ifRead MoreMovie Review : Easy Rider1600 Words   |  7 PagesSection 1: â€Å"Easy Rider† was a significant film because its success helped start a new Hollywood phase of filmmaking in the early 1970s. Films like â€Å"Duel in The Sun†, and â€Å"Red River† are what preceded films like â€Å"Easy Rider†. These films came into being and were financially successful because they temporarily relieved the fears aroused by a recognition of social and political conflicts. While studios suffered through a box-office slump from 1947 to 1968, the western proved to be a consistently ifRead MoreMedia and Feminine Beauty1497 Words   |  6 PagesIntroduction Mass Media such as films, advertisements and magazines are the huge influence on the definition of feminine beauty. From watching movie to passing through the subway station, it is quite often to see numerous images of female faces and bodies. 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Monday, December 9, 2019

Relationship Marketing Strategy and Plan

Question: Discuss about the Relationship Marketing Strategy and Plan. Answer: Introduction The Ark Clothing Co. is mainly into womens clothing business (Theark.com.au 2017). They introduce the clothes based on the seasons as well as they divide the clothes based on the types of clothes like travel (See appendix 3). One of the brands of the Ark Clothing Co. is Nikel and Sole is mainly inspired by the love for the materials that are used to manufacture the clothes. Some of the material that fall under Nikel and Sole are brushed metal, refined yarns, soft washed leather and natural fibers. They not only think of giving the cutting edge products to the customers but also respect the traditional craftsmen. The mission of the organization is that they should not forget the culture and the community while making the business. They believe that design of the clothes should reflect integrity. There are seventy staffs working for the company. They have one store in South Australia and four stores in Victoria. They have a strong online presence and supply wholesale products to eighty retailers nationally. Macro environment analysis The environmental force that might affect the business of The Ark Clothing Co. can be presented with the help of the PESTLE analysis Political The government of Australia is supportive towards virtuous kinds of business that is carried out in Australia. The free trade agreement is one such initiative by the government to increase the amount of business in Australia (Department of Foreign Affairs and Trade 2016). Economic Even though the income of the customers in Australia is at rise, they are not spending much in the clothing industry (Heritage.org 2016). Hence, it might be difficult for the Ark Clothing Co. to makes its presence felt in the market (Hollensen 2015) . Social The Australians are trendy and the income level of the customers is high. However, they do not like spend much in clothing. Hence, the company has to use certain tactics that will help attracting the customers (Kotler et al. 2015). Along with the womens clothing, the mens style and clothing has also become famous. Technological Technological aspects of the country will be helpful for the company as the online sale is on the rise (Lusch and Vargo 2014). Customers are preferring to buy things online (See appendix 1) Legal The company needs to adhere to the Industrial Relations Reform Act 1993(Cth) and Industrial Relations Act 1988(Cth)while working in the market of Australia (Ilo.org 2017). Environmental The social trend of Australia is inclined towards the use of eco-friendly products (See appendix 2). Hence, if the Ark Clothing Co. is able to implement such kinds of trends in the men clothing they will be able to draw more customers (Menon et al. 2015). Microenvironment analysis As compared to other industries is Australia, the fashion industry has not been able to create an impact in the Australian economy. There are not many international fashion brands in Australia. Only two international brands are present in the market of Australia and they are Billabong and Rip Curl. The clothing industry has faced challenges over the years mainly because of cautious spending from the part of the consumers. In addition to this, intense competition and the higher rents that limit the range of revenue that could be earned by the fashion retailers. It has been expected that the industry revenue will grow at a rate of 3.9% in the coming five years starting from 2016-2017 (Ibisworld.com.au 2017). The growth will mainly take place due to the sudden rise in the online sales and the shift of the retailers who have brick and mortar shops to the online sales. Data shows that there is a labor force of 12.2 million and domestic market value of the fashion industry of Australia is 28.5 billion (Au.fashionunited.com 2017). The annual retail sales of Australia are 21 billion and around 37,000 staffs are employed in the textile, footwear, clothing and leather industries. Thus, it can be said that the market of Australia will bring mixed opportunities for The Ark Clothing Co. on one hand, the clothing industry of Australia has gone through a number of challenges. On the other hand, it has been predicted that the industry will see a significant amount of growth. SWOT analysis Based on the situation analysis of the Ark Clothing Co. the SWOT analysis will be helpful to the get an idea about the key strength and the weakness of the company and the threats and the opportunities that will be faced by the organization. Strength The strength of the organization is that they will get proper support from the government if there is any need for funds and other types of help (Sheth and Sisodia 2015). The sudden rise in the technology will be helpful for the company, the customers are more inclined to online buying and the if they are able to promote the mens clothing online then it will helpful for the company (Shani and Chalasani 2013). Weakness The customers are nowadays cautious about their spending and hence, it will be difficult to attract the customers towards them (Hollensen 2015). Opportunities The environmental concerns are one of the main concerns of the country right now. It will act as an opportunity to the Ark Clothing Co. to design their new clothing line that will be eco-friendly and would not cause any harm to the nature. Threat A number of competitors are present in the market and as the customers are not willing to spend much hence, the competition will more intense among the present companies (Kotler et al. 2015). There are two international clothing companies present in the market of Australia. The presence of international brands might attract the customers more and they might prefer the international brands to the domestic brands (Lusch and Vargo 2014). The threat of other industries will prevent the Ark Clothing Co. from gaining the desired revenues (Menon et al. 2015). The hospitality and the tourism industry gain a huge amount of customers (See Appendix 4). Hence, the clothing industry will be at loss, due to the shift in interest among the people. The problem The clothing industry faces challenge in the market of Australia. To enhance their business, the Ark Clothing Co. has introduced the mens clothing section. The problem that the company will face is attracting the customers towards the new clothing line in a time when the customers are not attracted to the clothes. While launching the mens clothing line, the company should keep in mind the mission of the company. As the mission of the company is to combine design and integrity hence, the corporate objective will be to introduce the new line with the same mission in mind. Thus, launching the new clothing line will not solve the issue due to the tough competition in the market. Hence, it can be said that either they have to introduce a design that will new to the market or use a different manufacturing technique that will help the customers to understand the uniqueness of the clothing line. The situation analysis will be helpful for the Ark Clothing Co. to understand the factors that sh ould be incorporated to solve the problems. Ansoffs Matrix in problem solving As per the Ansoffs matrix, the Ark Clothing Co. should think of expanding the business by either by bringing changes in the area of operations or by changing the product. Australia is not the proper market that is helpful for the clothing industry, hence, it is necessary to bring changes in the business so that the company is able to gain good amount of revenue from the market (Shani and Chalasani 2013). Other than changing the manufacturing process or the product, the company cans also bring changes in the marketing styles so that they are able to attract more customers in future (Hollensen 2015). Conclusion: Even though Australia is a developed country, yet the customers are not ready to spend on clothing and apparels. The Ark Clothing Co. is a mid-sized company and it can be concluded that even if it is having a strong economy, they do not have proper customers. The Ansoffs matrix will be helpful in understanding the future alternatives that the company will take. Moreover, based in the Ansoffs matrix, recommendations will be provided to the company. As per Ansoffs Matrix, it can be recommended that the company have to take good amount of risk to make their presence felt in the market. They are introducing a new type of product in the market; however, they should use eco-friendly products to manufacture new products in the market. They can highlight the type of materials they are using to attract the customers. The people in Australia are keen to use environment-friendly products. As there are a number of competitors in the market, the only way to attract the customers is to promote the use of the materials that will be used to manufacture the products. References Au.fashionunited.com, 2017.Fashion industry statistics Australia. [online] Au.fashionunited.com. Available at: https://au.fashionunited.com/fashion-industry-statistics-australia [Accessed 17 Jan. 2017]. Department of Foreign Affairs and Trade, 2016.Free Trade Agreements. [online] Department of Foreign Affairs and Trade. Available at: https://dfat.gov.au/trade/agreements/pages/trade-agreements.aspx [Accessed 17 Jan. 2017]. Heritage.org, 2016.Australia Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption. [online] Heritage.org. Available at: https://www.heritage.org/index/country/australia [Accessed 17 Jan. 2017]. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Ibisworld.com.au, 2017.Clothing Retailing in Australia Market Research | IBISWorld. [online] Ibisworld.com.au. Available at: https://www.ibisworld.com.au/industry/clothing-retailing.html [Accessed 17 Jan. 2017]. Ilo.org, 2017.National Labour Law Profile: Australia. [online] Ilo.org. Available at: https://www.ilo.org/ifpdial/information-resources/national-labour-law-profiles/WCMS_158892/lang--en/index.htm [Accessed 17 Jan. 2017]. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Suriyaarachchi, R. 2014. HOW GREEN ARE AUSTRALIANS?. [Blog]Green Australia Pacific Blog. Available at: https://www.greenpeace.org.au/blog/green-australians/ [Accessed 17 Jan. 2017]. Theark.com.au, 2017.The Ark Clothing Co.. [online] Theark.com.au. Available at: https://www.theark.com.au/ [Accessed 17 Jan. 2017]. Tourism Research Australia, 2016.TOURISM INVESTMENT PIPELINE REACHES $59.8 BILLION. 1st ed. [ebook] Available at: https://www.tra.gov.au/documents/media-releases/MR_TIM_2016_FINAL_19JULY16.pdf [Accessed 17 Jan. 2017]. Zrim, L. 2016.Information Is Crucial For Online Australian Shoppers. [online] Nielsen.com. Available at: https://www.nielsen.com/au/en/insights/news/2016/information-is-crucial-for-online-australian-shoppers.html [Accessed 17 Jan. 2017].

Sunday, December 1, 2019

Tailoring Your Content Marketing Strategies for the Travel Industry

By Mon Gill Meeting the needs of your customer base is essential if you want to stay in business, which is why tailoring your content marketing strategies is so important. For the travel industry, in particular, it gets a bit trickier simply because each customer’s needs span four distinctive stages. They include: 1. The initial planning phase to determine a destination 2. The scheduling phase that encompasses travel/accommodation details 3. The vacation phase during which information such as weather, eateries, and sightseeing spots are needed 4. The final phase of sharing pictures or facts about the vacation itself Content Marketing Strategies That Work for the Travel Industry Engaging content is the key to attracting visitors to your site as well as to your services. In fact, focusing on the â€Å"do’s† of creating content will get you much farther in realizing your goals than avoiding the things that you shouldn’t do. The content that you provide must address the needs of travelers before, during, and after their journeys. Not only must you provide the mundane facts but you need to give potential customers a look into the more personal aspect of choosing one city over another or hotel A instead of hotel B. How do you accomplish this? In all honesty, you need to deliver creative original content that entices your visitors to begin reading and then intrigues them into reading more. Content Creation That Works for the Travel Industry The significance of providing engaging content is closely intertwined with the method in which you deliver it. Successful travel sites deliver it all. They provide a wide variety of factual information, reviews, travel tips, and personal stories or photos. Websites that publish vacation reviews are more popular than ones that don’t simply because travelers look to the opinions of other people to help them make their selections – for everything – hotels, restaurants, theaters, and more. . Build a site filled with trustworthy information . Provide tips and strategies that simplify travel planning for your customers . Offer suggestions on how to optimize the travel experience . Offer the opportunity for your customers to share their journeys . Create content that your visitors can use . Tailor it for the delivery system that you are using . Keep your content writing fresh by so your visitors will come back frequently . Use content that is short and to the point as well as easy to read The Importance of Social Media Websites Travelers often use social media sources for inspiration. According to a study conducted in 2010, the majority of leisure travelers turn to social media and personal reviews to assist them in making their hotel accommodations. It stands to reason that these same travelers also rely on reviews and recommendations to make all of their travel plans. The importance of providing detailed information about locales, hotels, restaurants, and tours should not be overlooked. Sites like Flickr, Twitter, YouTube, and Facebook capture the eyes of their members every single week if not every single day, so take advantage of that fact.